1. No one likes watching humongous guys wrestle anymore.
In the 1970s when Andre The Giant made infinity dollars, the spectacle of seeing someone that big on TV or in person in a fight made it a "must see". In 2012 however we now have the NBA, UFC and more importantly the internet. How often does a crowd pop for a Great Khali match? How often does a crowd truly pop for a Big Show match (besides when the ring breaks)? How often does the crowd pop during a Kane match?
Things move fast in 2012, way too fucking fast, so in order to keep our attention the wrestling matches have to be exciting. The fans know immediately when a big guy comes out that odds are the match will be a snorefest. The real question is, why is this still going on?
2. Musclehead guys aren't nearly as impressive as they used to be.
Don't get me wrong physiques matter, but the over the top, "must be on steroids" look is far away from it's heyday of the 80's and early 90's. In 2012 guys with physiques like Ryback and Mason Ryan are at the level of well Ryback and Mason Ryan, which is the exact point. Fans have seen enough terrible matches with steroid freaks along with the fact that UFC made it obvious that physiques mean very little in combat. This will never go away because of Vince's huge hard on for steroids, which is bad for his business because the normal guys usually get over more.
3. Talent shines through pushes, burials and stupid gimmicks but should still be PUSHED.
Daniel Bryan has been getting some nice press lately appearing in a fantastic interview with GQ and on my favorite sports site Grantland as well. While trying not to sound like the stereotypical "internet fan", I want to explain why someone like Daniel Bryan is someone you want to keep pushing until you can't push anymore.
First, the traditional WWE fanbase can obviously tell that the guy never has a bad match, and almost always has the best match on the card. Second, he actually seems like someone I know and would hang out with. I don't know many people whose personality matches the gimmicks on WWE's roster, but I know plenty of bookish vegan record nerds who have other weird passions. This same explanation can be used for why CM Punk rose to prominence in the last year, he became someone you could relate to.
Vince clearly doesn't know the under 35 demographic at all, because the world to them looks a lot more like Daniel Bryan, CM Punk and Kofi Kingston than Cody Rhodes, Kane and Brodus Clay.




